Phonebloks, which started as an idea in YouTube is now reality. Dave Hakkens who posted this video in YouTube explains how we can build a phone through bolks and their by reduce the largest growing waste - e waste.
He wanted to grab millions of people's attention and wanted to take this idea a step ahead. He achieved it through social media and managed to win the attention of Motorola. Motorola started to do the R&D on this and soon it got merged with Google.
They named it as "Project Ara". It all started as an idea back in 2013 and now it's an active project in Google labs.